Project details
- ACA Air Conditioning Heating & Plumbing
- May 2023
- Captivate Minds Marketing
- Brand, Marketing, Strategy
Brand Strategy
In the summer of 2023, ACA Air Conditioning Heating & Plumbing, in collaboration with the creative minds at Captivate Minds Marketing, brought to life a memorable marketing campaign that left a lasting impression on #AlexRiverFete attendees. Let’s rewind the clock and dive into the key elements that made the Dog Days of Summer campaign a resounding success.
Strategic Vision : The campaign began with a clear strategic vision: create a pet-friendly haven at #AlexRiverFete that radiated community, comfort, and fun. This vision guided all campaign activities.
Creative Content : Captivate Minds Marketing's creative team crafted captivating visuals, including graphics and the signature ACA bandanna, to grab attention and convey the campaign's lighthearted spirit.
Engaging Contest: The "Snap, Share, and Win" contest was at the heart of the campaign, making participation easy. Participants simply snapped photos of their pets in ACA bandannas and shared them on Facebook with a tag, becoming eligible for the giveaway and advocates for ACA.
Robust Social Media: A strong social media strategy brought the campaign to life. Regular posts, stories, and real-time engagement with comments and questions created a buzz and drove participation.
Community Building: The campaign fostered a sense of community both online and at #AlexRiverFete. Attendees gathered at the ACA Paws & Chill Zone, sharing stories and celebrating their pets, deepening ACA's reputation as a community-focused company.